Archive for October, 2006

So, call. Your company deserves it.

Wednesday, October 25th, 2006

For just $50 we can pen your press release and according to our research, that’s a drop in the bucket compared to some of the other media relations companies out there.

So what’s the difference? A lot. We provide extremely personalized service, quick turn-around time, charge a small flat fee (rather than an hourly fee), have first-hand knowledge of both the public relations and media worlds, offer search engine optimization with each release, post them to the Web in numerous locations and distribute your marketing materials to tradiitional media sources in whatever market you choose, among other options and custom features you may need.

The other guys charge large fees to write releases — sometimes as much as $500 or more for a 300-word release, and they can’t possibly offer personalized service like we can. We’re a small company that thinks big, just like you. We believe in quality and first-rate service and delivering the very best to our clients without breaking their banks.

For all of $150, we can get your company plastered across the Web, write and distribute a professional release that will be submitted upon your approval to up to 20 media outlets, and you’ll have direct access to us, those running this company with the experience earned in the field, who once navigated this system as you are trying to now.

Plus, clients that sign on and keep us on retainer get added benefits such as free or discounted services, essentially adding another full-time staff member to your team without having to pay a full-time salary to do so; the benefits of retaining our services. Doing so, we will be able to help you produce a complete marketing and media program for you and your company, whatever your needs may be.

So, call. We’d love to hear from you. Your company deserves it.

www.PublicityParadise.com

 

 

Just ask John, the hot dog man

Tuesday, October 24th, 2006

Let’s call him John, the a hot dog man. He runs a small hot dog stand in Tampa, Florida, the kind that’s usually found in places like New York City. But there he was, on the side of the road, peddling his dogs. His location was great, across the street from the hospital, and he was making a fair living as an alternative to the hospital’s food, but he was not satisfied. He had loftier goals; to own five or six more stands along one of the city’s busiest thoroughfares and he needed help and more customers.

So, he called me asking for my help. As a reporter, it’s a position I’m placed in quite often and helping people makes me feel good about my work. He told me his story, so I jumped at the chance to help him and scurried over to report his story and try one of those “dirty water” dogs, a beautiful American feast. An hour later, I had my story about this small-business man trying to live his dream and support his family with a side of mustard, chips and a bun.

A week later my story about John ran. A simple 500-word report about his life and his life’s dream to peddle the dogs in the Florida sun. It changed his life, people called me asking for directions to his stand, customers told him they loved the article and were grateful for having been able to find a place like his; it reminded many of their former homes up north.

Sales of the dogs increased dramatically, nearly doubling his daily sales in a matter of days. New customers told their friends about him and still weeks later he’s doing better than he ever dreamed. A second stand is only weeks away. By the new year, a third may be in the works; half way to accomplishing what he has always wanted.

His life changed because he made a call to me, a reporter, who helped get his message out to the public, informing people that he existed. His was a simple story; one he wasn’t sure would make for good reading. It did, though, and people were glad to know more about him.

The point of the story: make a call, research putting together a public relations campaign, get the word out about who you are and what you do. Have us write a press release about you or your business. Call me because sometimes the simplest story is the best. Just ask John, the hot dog man.

 

 

 

Nobody’s Going To Come Knocking

Monday, October 23rd, 2006

Power comes from being in the know. Money, fueled growth and public awareness all comes from getting you and your name into the public arena. It’s one of the reasons the press is such a wonderful tool to create exposure for your business, and one of the best reasons creating and developing a long-term public relations campaign, such as the one www.publicityparadise.com can create is so important.

By working with a team of professionals dedicated to getting your business concept to the public, your battle with increasing your awareness is half over. In as little as one hour, the time it takes for us to interview you and begin extracting noteworthy points of interest, you can rest asssured that your name will be on the Web, your company and its mission distributed to thousands of media outlets around the world and the possibility of your story being generated in your specific market more than likely possiblity.

Quite simply, getting your company’s name out there comes with being active in getting the media to know who you are. Persistence pays off, as does patience when dealing with members of this industry, but taking the first step in getting your name out there is the most important. If you don’t, you can almost bet no one will come knocking on your door to highlight your services. Once you do, growth, and profits, will follow.

Give us a chance to create a PR campaign for you now, tomorrow, always. 

 

Inexpensive advertising for small businesses

Tuesday, October 3rd, 2006

I have started several small business myself and I know that the biggest expense is almost always advertising. If you are a small business owner you know that it is very difficult to find an advertising which will work. I am talking about advertising where you invest $100 and you will get at least $150 in profit from sales. That rarely happens and most of the advertising are waste of money. I am sorry to say that, but this is really based on my own experience with ads in magazines and newspapers I tried for my real estate business (www.MillionSaver.com).

So what is working for me? I am getting all my business through our website. How do we get traffic to the website? We do search engine optimization and we also you press releases which help us a lot! How can press release help you with SEO? Each press release will have links going back to your site. You probably know that most of the SEO is based on building back links. Also you will see that people are finding your press releases very easily in search engines. They will also see your press release in Google News.

Sending press releases on regular basis is a great strategy for very inexpensive promotion of your business.