Inexpensive advertising for small businesses
I have started several small business myself and I know that the biggest expense is almost always advertising. If you are a small business owner you know that it is very difficult to find an advertising which will work. I am talking about advertising where you invest $100 and you will get at least $150 in profit from sales. That rarely happens and most of the advertising are waste of money. I am sorry to say that, but this is really based on my own experience with ads in magazines and newspapers I tried for my real estate business (www.MillionSaver.com).
So what is working for me? I am getting all my business through our website. How do we get traffic to the website? We do search engine optimization and we also you press releases which help us a lot! How can press release help you with SEO? Each press release will have links going back to your site. You probably know that most of the SEO is based on building back links. Also you will see that people are finding your press releases very easily in search engines. They will also see your press release in Google News.
Sending press releases on regular basis is a great strategy for very inexpensive promotion of your business.