Publicity Paradise Blog

You might be asking, what’s the importance of press releases? After all, you advertise your business and spend good money to get the word out about the invaluable services you are providing your customers. You might be thinking that you have no need for press releases or the media; you’re not in the business of making news, but of making money.

Well, you might be surprised to discover that there’s a simple answer to why press releases for your business are so important. Most people never think about it, they are more concerned with creating a successful company, but once they do, and follow through, in just a short period of time — weeks or just a few months — they may begin to see a major change in the way the media, and most importantly, their clients, see them.

Advertising and publicity are two completely separate tools that businesses often confuse with each other. While advertising is used to keep your company, products, and/or services in the mind of the public, publicity that is presented in the form of a news-worthy story is usually viewed in a more trusted and positive light by the general public.

Surprisingly, it’s estimated that 70 percent of “news” comes from sources outside of the traditional media sources. In other words, a good amount of the stories that are being printed in your local paper are coming from people just like yourself who have taken the time to approach the media. Most “news” arrives on a paper’s editorial desk in the form of press releases. These press releases are then picked up, reported on and delivered to the public as “news”.

Surprised? Don’t be. There is a new Web-based service that can help. PublicityParadise.com is in the business of making your life easier while connecting your company directly to the media to help you sell more products and services. PublicityParadise.com works to create long-lasting, personal relationships with people within your company and people in the media, such as reporters, editors and columnists. No only do we craft press releases for your company — which can be nothing more than advertising but with a news hook and makes them more appetizing to the media – but the information we put in the press release is truly newsworthy – something the public would want, need or care to know about. Otherwise, your press release will be filed in the circular (read: trash) file and never reach its intended audience.

To ensure that your press release is newsworthy, you will need to remain objective. This may be difficult since you the one dealing with your own company every day where all developments there are considered important and newsworthy. However, step back and write your press release as if you were a third party, such as PublicityParadise.com, looking in at your organization. Would they find the information you are presenting newsworthy? Is it something that you would want to read about, something that you would care about, something that you could learn from? Why?

But remember, you have to try not to get discouraged if your press release is not picked up immediately, or if it takes several releases and attempts until you finally get the coverage you want. Nobody is perfect, even the professionals at a firm like PublicityParadise.com gets every release turned into a news story and we do this all the time. It may take a lot of persistence to make the news, but sending press releases regularly — monthly or even weekly — will increase the chances of your press release being picked up. And once it is, you’ll begin to see a direct correlation between your press release being picked up by the media and an increase in sales after your story has been printed.

The media, more so than advertisements alone, with help to validate your company, and create a sense of trust between you and the readers of the newspaper. Essentially, since you took the time to have a press release created and sent, you’ve take the first step in creating a profitable, quality and trusted public image.

For more on that, simply click on www.PublicityParadise.com.

New Jersey Healthcare Solutions Moves Headquarters To Durham

Claim Processing, Physician’s Management Company Increases Cash Flow,
Reduces Office Waste

Durham, N.C. – For physicians filing medical claims, the process is an arduous, costly task that’s at the backbone of running any medical practice. For many practices, it’s one of the most costly areas of the business because it’s a complex process prone to mistakes by those uniformed about how to accurately navigate the system.

When bogged down by costly mistakes, doctors spend less time practicing medicine and more time managing their offices trying to increase their cash flow and process claims. It can be a viscous struggle, having to perform a balancing act between financial and medical advisor.
Physician’s cash and claim woes can be easy alleviated, though, by little-known medical professionals such as Marcia Knight, president of New Jersey Healthcare Solutions, a claims processing and physician’s office management company based in Durham, N.C.
Submitting claims can be very confusing, said Knight, a Certified Professional Coder, adding that her company, which she started in New Jersey before relocating to North Carolina, offers 24-hour service for her clients and guarantees they get claims processed in about a quarter of the time than if doctors filed the claim themselves.
“We can get Medicare claims paid in less than 10 to 14 days, as opposed to 60 to 90,” she said. “We have excellent an excellent process in place can process any claim the same day it comes in.”

New Jersey Healthcare Solutions scrubs all claims for errors and covers most medical specialties and will deliver accurate coding for its clients. Each practice is assigned a representative for every service provided and will be available for consultation and to meet with every client for added personal and professional attention for all claims submitted for processing.
Plus, each client receives a complete report that includes a vital summary showing any adverse effects on a client’s cash flow, complimentary billing cost analysis report.
“The process can be extremely overwhelming for individuals not proficient in working with claims and those who do not have all the tools at their disposal like we do,” she said. “Even processing claims for a medium-sized practice can be very confusing.”
Additionally, New Jersey Healthcare Solutions provides full-practice management, patient registration, insurance collections, monthly billing statements and practice management reports, patient billing, correction of billing problems, among others. 
For every service provided, a representative is available for consultation and meets with every client to navigate them through the process of transferring their in-house operations to her company.

“We make recommendations and offer to take over operations. And for physicians losing money, we point out ways to increase their profitability and make their day-to-day operations more efficient,” she said.

Understanding the needs of her clients has helped make New Jersey Healthcare Solutions successful, Knight said, adding that she’s passionate about her work and helping streamline her clients operations and saving the time of everybody involved in the process.

New Jersey Healthcare Solutions is able to submit claims in New Jersey, New York, North Carolina, South Carolina, Virginia and Maryland and plans to expand operations to include more areas in the near future.

“We’re always there. We don’t call in sick or take vacation,” she joked about how accessible she is to her clients. “And we have the key to getting claims paid fast.”

Physicians and/or practice managers are invited to call or submit an online request for information by calling New Jersey Healthcare Solutions. For information or to speak to a representative about how New Jersey Healthcare Solutions can help improve cash flow and office efficiency, call (877) 515-2072, (919) 767-5112 or visit www.njhsol.com.
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As a spokesperson, you represent your company. A press releases is a great way to start, but it can’t connect to a reporter like a person can. If your press release is the lure and the hook, you are the person who needs to reel them in. That said, below is some good advice I heard once:

Always be available, easily reached and prepared to comment. If a reporter takes the time to call, be available to talk to them.

Always know your goal. The ultimate goal of a PR person is to improve your company’s visibility and image.

Find out what a reporter wants and look over his or her previous work to determine if there is any bias or areas they are particularly interested in.

Always be able to summarize what you want to say in one minute or less. If not, it’s too complex.

Be completely interested in what you believe is your message. You must convince yourself before you can convince others.

Know your subject inside and out and have the facts to back it up. Draft a fact sheet to give to the media stating any relevant data, statistics, research findings or evidence with sources.

Never say say anything that you are not completely sure about. If you don’t know the answer, get back to the reporter or refer them to someone who does know.

Be prepared to answer difficult questions.

Avoid jargon and overly technical terminology. Refer to your organization by name, not by pronoun.

Practice what you want to say.

If you have questions or need help, contact us as www.publicityparadise.com.

Advertising and publicity are two completely separate tools that businesses often confuse with each other, which you already know by reading our Web site: www.publicityparadise.com. While advertising is used to keep your company, products and/or services in the mind of the public, publicity that is presented in the form of a newsworthy story (a.k.a. press release) is usually viewed as more trusted and in a positive light by the general public (reader/consumers).

It’s estimated that 70 percent of “news” comes from sources outside of the traditional media sources such as the Associated Press and Reuters. The majority comes to media channels in the form of press releases, search engines and other Web-based outlets.  The press releases, which are an extremely important tool used to keep your business visible, are picked up, reported on and delivered to the public as “news”.

Press releases can be self advertisement. As long as you have hook, of course, something newsworthy and important. But almost anything can be deemed newsworthy; it’s all in how it’s presented. Take it from me, a reporter and writer. I’ve seen all kinds of wonderful stories come down the line and get turned into great pieces though the content wasn’t always the most ground breaking. 

Objectivity is the key to any good release, and can be difficult for yourself to do. You care too much about your products and the bottom line to remain objective. You want to shout from the rooftops and let everyone know how great you are and why they need you. However, step back and write your press release as if you were a third party looking in at your organization. Would people find the information you are presenting in your press release newsworthy? Is it something that you would want to read about? Why?

If it’s too tough to create, which a release can be, call us. It’s what we do everyday for people and companies just like you and for only a fraction of what the other guys charge, hands down.

But in the mean time, don’t get discouraged if your release is not picked up immediately, or if it takes several releases and attempts until you finally get the coverage you want. It may take a lot of persistence to make the news, but sending press releases regularly — monthly or even weekly — will increase your chances of your release being picked up. 

And if your story is published, be sure to ask for reprints for your press kit and to show off to your customers.  After all, it’s good to let every one know exactly what you’ve known since day one, that you’re one of the best at what you do, without a doubt.

www.publicityparadise.com