Premium Denim Clothing Company, Pierce Jeans, Attracts Sexy Desperate Housewives’ Eva Longoria and Teri Hatcher to Help Feed Children of the World
Friday, March 23rd, 2007
PRESS RELEASE
For Immediate Release!Contact: Scott Rupp
Pierce Jeans Inc.
719 South Los Angeles, Suite 300
Los Angeles, California 90014
Phone: (813) 300-7151
E-mail: pr@publicityparadise.com
Web: www.PierceJeans.com
Premium Denim Clothing Company, Pierce Jeans, Attracts Sexy Desperate Housewives’ Eva Longoria and Teri Hatcher to Help Feed Children of the World
Denim Line Provides 50 Percent of Profits to Feed and Clothe Desperate Children of the World
Los Angeles – Style, sophistication, celebrity appeal, and social consciousness — all in a pair of jeans, Pierce Jeans. In little more than a year, one of most sophisticated new denim lines has taken command of the clothing industry by providing comfort, quality and innovative style to every woman that pulls on a new pair of Pierce, including the likes of such fashionably innovative celebrity icons as Desperate Housewives’ Eva Longoria and Teri Hatcher.
As featured on People.com, both of these Hollywood trendsetters have called their Pierce Jeans favorites because the jeans make them look great, and they know their comfort comes with a conscious. Unlike other world-class designers, David Hwang, CEO of Pierce Jeans, took the advice of a child; his own son, Pierson, when he established the line that features about 40 pieces, including jeans, Capris, vests, skirts and shorts. Hwang’s son simply and innocently asked his father to design and sell clothing to help children of the world who are “desperate, hungry and unfortunate.”
“That wish inspired me to do more than I may have otherwise,” Hwang said. “It made me realize that we can build a quality, yet fashionable line and contribute to a worthy, worldwide cause. We can help these children who are hungry, unfortunate and in desperate need. We just want them to know that we care. It’s that simple.”
Accepting the task, Pierce Jeans has become famous for style and innovation because 50 percent of the profits made from the sale of each pair of Pierce Jeans goes to help support children the world wide. Making a real difference in fashion, to date Pierce Jeans has financially contributed to Kids of Kilimanjaro, which provides in-school meals for children, and World Vision, a relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice.
Continually committed to this goal, each pair of Pierce Jeans is elegantly marked with a special hand-stitched symbol on the back pocket that represents the area of the world receiving assistance from the company. Brown symbolizes Cambodia, blue is for Mongolia and green represents Africa. Pierce Jeans has the goal of supporting 100,000 children a year.
“Our premium jeans make women feel beautiful, sexy and powerful, but what makes Pierce Jeans special is not the imported fabric or how the jeans accentuates a women’s body but that every women who buys our jeans knows that they are part of a larger movement that is changing the world, one child at a time,” he said. “To me, that’s beautiful and powerful, because caring is very sexy.”
Pierce Jeans are available at retail from $139 to $190 in specialty boutiques nationwide. Pierce Jean’s Los Angeles showroom is at 127 E. 9th Street, Suite 602. To buy a pair and contribute to the cause, please visit www.PierceJeans.com, call (213) 623-1841 or e-mail info@piercejeans.com.
Members of the media may contact David Hwang of Pierce Jeans directly at (213) 623-1841 or by e-mail at david@piercejeans.com for more information or an interview.
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