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Band New Method Will Rock The Universe at Universal Studios

Wednesday, September 3rd, 2008

For IMMEDIATE Release, please!

CONTACT
Doug Meacham
New Method
614-620-1157
www.myspace.com/newmethodband
www.newmethod.net

THE BAND, NEW METHOD, TO ROCK THE UNIVERSE AT UNIVERSAL STUDIOS

Orlando tour stop supports national release of the band’s single “A Safe Distance” and the song’s new music video now being filmed in Florida.

ORLANDO — New Method, the pop-rock quartet out of Ohio, will share a stage this week with the musical powerhouses such as Switchfoot, Relient K, and Jars of Clay at Rock the Universe at Universal Studios on September 5.

Rock the Universe is an annual Christian music rock fest that features dozens of the most persuasive, intelligent and cutting-edge musicians in the country.

New Method will perform on the Boneyard Stage at 5:15 p.m.

The band is fresh from the heels of its summer tour to support of the group’s new album, Old School, and will continue to tour regularly to promote its first, nationally-released single, “A Safe Distance.”

New Method has been called fresh, inspiring and innovative; their music has encouraged thousands of people for the last half decade. On the verge of becoming one of the next great mainstream-scene pop-rock bands, New Method’s appearance at Rock the Universe is testament to the quality of the band’s shows.

Thousands of people continue to be entertained at each of New Method’s shows. The Columbus, Ohio band founded the tour known as the Faith and Family Night Tour. Faith and Family Night has taken New Method across the country several times where the band has performed at events such as Detroit Pistons and Indiana Pacers basketball, Los Angeles Galaxy soccer, the Dallas Stars hockey and more than 50 other professional sporting venues.

The band also will celebrate the recent national release of its previously released debut, self-titled album that is now available nationally in Lifeway stores and Family Christian Bookstores.

Also while in Florida, New Method will film its first music video for the song “A Safe Distance.”

“This an extremely exciting and positive time for the band,” band founder Doug Meacham said. “Musically, the new album, Old School, being released November 18, took us to a new level and the dividends of our work and patience are beginning to pay off.

“It’s taken a few years to get to this point professionally, but it’s been wonderful playing for the thousands of people that have supported us since the beginning,” Meacham said.

“Playing Rock the Universe is another great blessing we’ve received and an opportunity to meet and make some new fans.”

About New Method
The band has been a national finalist in the NACAS songwriting competition for the song “Heart’s Desire” in 2001. The band was featured in Christianity Today’s Sports Spectrum Magazine for its development of the Faith & Family Night Tour in 2003 when New Method performed for more than 50 professional sports organizations in leagues such as the NBA, NHL, AFL, MLS, and MLB. In 2004, the band was selected as the Ohio Christian Music Association’s “Up and Coming Band of the Year” awarded by the Governor of Ohio.

New Method posted a No. 6 on the Top 100 for 2007 in CCM Magazine and reached No. 3 on national radio charts with the single “All About The Love.”

The band keeps a strong touring schedule and has played the Meadowlands in New Jersey, Soldier Field in Chicago, Mile High Stadium in Denver, and Walt Disney World in Orlando. New Method will play Universal Studios in Orlando at Rock The Universe in September 2008.

Contact
For interviews, CDs or downloadable review copies of New Method’s music, or tour information, contact Doug Meacham of New Method at (614) 620-1157 or visit www.newmethod.net.

For information about Rock the Universe, visit www.rocktheuniverse.com.

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NEW METHOD SIGNS WITH AVISTA RECORDS,LAUNCHES NEW WEB SITE

Friday, June 20th, 2008

Band tours throughout 2008 to support new album, Old School

COLUMBUS, Ohio - New Method may be considered one of Christian music’s freshest rock bands, but this Columbus, Ohio quartet is on the verge of becoming one of the genre’s biggest new names with the summer release of its album, Old School, and a national tour to support the music.

Recently signed by Avista, an arm of Provident-Sony Music, New Method will release its first national release this summer. Additionally, the band has launched a new Web site, www.newmethod.net, that’s full of the band’s music, news, videos, tour dates, and games. The band signed with Avista in April and will release ringtones and MP3s of the CD before the release to stores.

New Method’s first album, the self-titled “New Method,” was just picked up for national distribution through TAG Artist Group (www.tagartistgroup.com) and will be in Christian bookstores in July.

With all of New Method’s musical achievements, the band continues to focus on its guiding principles: ministry and mission work.

“All of us in the band continue to be excited about the opportunity to play our music for the youth and their families wherever we perform,” said the band’s founding member, Doug Meacham. “We’ve been blessed with a strong musical voice that we’re using to reach out and share a message of love and hope with people who are searching for answers and inspiration in life.”

New Method will spend the summer touring in support of its new CD, Old School, and will continue to work with newly acquired partner, the international nonprofit organization Mission Of Mercy through the band’s own brand of family tour - the Faith & Family Night Tour.

“We wanted this CD to be a very unique project that begins with a reflection of the past, and moves into a more mature view of true love, and how we often fight against it,” said Meacham.

The band’s plans include producing a video to support the record, plus increased touring through the Faith & Family Night Tour and Avista Summer Concert Series.

The Faith & Family Night Tour was first organized by New Method in 2003. Through the tour, New Method performs at sporting events along side organizations such as the Detroit Pistons and Indiana Pacers basketball teams, the Los Angeles Galaxy soccer club, the Dallas Stars hockey, and more than 50 other professional teams since founding the event.

Meacham, a pastor at his home church of Grace Chapel Community Church in Westerville, Ohio, said the band continues to seek ways to reach out to families and children in communities throughout the country using the band’s music as a hook.
About NEW METHOD
New Method has been a national finalist in the NACAS songwriting competition for the song “Heart’s Desire” in 2001. The band was featured in Christianity Today’s Sports Spectrum Magazine for its development of the Faith & Family Night Tour in 2003. In 2004, the band was selected as the Ohio Christian Music Association’s “Up and Coming Band of the Year” awarded by the Governor of Ohio.

New Method posted a No. 6 ranking on the myCCM Top 100 for 2007 in CCM Magazine and reached No. 3 on national radio charts with the single “All About The Love.”

The band maintains a strong touring schedule and has played the Meadowlands in New Jersey, Soldier Field in Chicago, Mile High Stadium in Denver, and Walt Disney World in Orlando, among others.

About MISSION OF MERCY
Mission of Mercy is a child sponsorship organization helping to meet the physical and spiritual needs of children in poverty-stricken areas of the world. Through its ministry programs, children receive food, education, medical aid and hope. Sponsorships will be available at each New Method show.

NEW METHOD Tour Schedule for 2008
For interviews, tour information or a review copy of New Method’s new album, Old School, contact Doug Meacham, New Method at (614) 620-1157.

* June 23, 6 p.m., Somerset Patriots, Commerce Bank Park, Bridgewater, NJ

* Aug. 2, 5:30 p.m., Columbus Clippers, Cooper Stadium, Columbus, Ohio

* Aug. 10, 5 p.m., Bowie Baysox, Prince George’s Stadium, Bowie, MD

* Aug. 16, 1 p.m., Cedar Point Amusement Park, Midway Ball Room Sandusky, Ohio

* Aug. 31, 4 p.m., Trenton Thunder, Waterfront Park Trenton, NJ

* Sept. 5 and 6, 8 p.m., Rock The Universe, Universal Studios Florida Orlando, FL
NEW METHOD’S CD, OLD SCHOOL
New Method’s CD, Old School, will be available nationwide through Provident/Sony-BMG distribution, on the Web at www.newmethod.net, and at most music stores. The influence for the CD was Weezer, Bowling For Soup and Captain Kangaroo!

Contact Information
For interviews, tour information or a review copy of New Method’s new album, Old School, contact Doug Meacham, New Method at (614) 620-1157.

www.newmethod.net
www.youtube.com/newmethod

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NEW METHOD’S FAITH & FAMILY NIGHT TOUR COMING TO COLUMBUS

Wednesday, April 30th, 2008

PRESS RELEASE, For Immediate Release

CONTACT:
Doug Meacham
New Method
614-620-1157
www.myspace.com/newmethodband
www.newmethod.net

NEW METHOD’S FAITH & FAMILY NIGHT TOUR COMING TO COLUMBUS

Band’s free concert blends music, ministry and Mission

COLUMBUS, GA — New Method, a Columbus, Ohio-based contemporary Christian band, will bring its Faith & Family Night Tour to Columbus Civic Center as part of the Columbus Lions and Augusta Colts arena football game May 3 at 6 p.m.

New Method organized the Faith & Family Night Tour in 2003 and has performed for such teams as the Detroit Pistons and Indiana Pacers basketball, Los Angeles Galaxy soccer, Dallas Stars hockey, and more than 50 other professional teams since founding the event.

The tour was the idea of Doug Meacham, New Method’s founder. A pastor at Grace Chapel Community Church in Westerville, Ohio, Meacham hoped to create a fresh and original way to reach out to families and children in communities throughout the country using the band’s music as a hook.

“We’re all very excited for the opportunity to reach the youth in Columbus with a message of love during this tour stop,” Meacham said. “We’ve been blessed to be able to have a strong voice across the country through music. “Our goal is to share what real love is to a generation of youth who are still searching for answers and inspiration,” Meacham added.

The event usually features a free pre- or post-game concert for youth and church groups in attendance. Plus, the band tapes footage for its “Rock the Game Live” Web TV show. The show is a variety game show that features travel, music, sports, and game show elements.

Faith & Family Night also benefits New Method’s partner, the international nonprofit organization Mission Of Mercy. Mission of Mercy is a child sponsorship organization helping to meet the physical and spiritual needs of children in poverty-stricken areas of the world. Through its ministry programs, children receive food, education, medical aid and hope. Sponsorships will be available at the show.

New Method’s Columbus stop also is in support of the band’s new album, Old School, available nationally from Avista/Sony in July.

The concert is free with the purchase of a ticket to the game.

The band has been a national finalist in the NACAS songwriting competition for the song

“Heart’s Desire” in 2001. The band was featured in Christianity Today’s Sports Spectrum Magazine for its development of the Faith & Family Night Tour in 2003. In 2004, the band was selected as the Ohio Christian Music Association’s “Up and Coming Band of the Year” awarded by the Governor of Ohio.

New Method posted a No. 6 ranking on the myCCM Top 100 for 2007 in CCM Magazine and reached No. 3 on national radio charts with the single “All About The Love.”

The band keeps a strong touring schedule and has played the Meadowlands in New Jersey, Soldier Field in Chicago, Mile High Stadium in Denver, and Walt Disney World in Orlando, among others. New Method will play Universal Studios in Orlando at Rock The Universe in September 2008.

For interviews, tour information or a review copy of New Method’s new album, Old School, contact Doug Meacham, New Method at (614) 620-1157.

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New Method’s Faith & Family Tour Coming to Grand Rapids

Thursday, April 17th, 2008

FOR IMMEDIATE RELEASE!

CONTACT: Doug Meacham New Method 614-620-1157 www.myspace.com/newmethodband www.newmethod.net

NEW METHOD’S FAITH & FAMILY NIGHT TOUR COMING TO GRAND RAPIDS

Band’s free concert blends music, ministry and Mission

GRAND RAPIDS — New Method, a Columbus, Ohio-based Christian band, will bring its Faith & Family Night Tour to Van Andel Arena as part of the Grand Rapids Rampage and Kansas City Brigade’s arena football game April 25 at 6 p.m.

“We’re all very excited for the opportunity to reach the youth in Grand Rapids with a message of love during this tour stop,” Meacham said. “We’ve been blessed to be able to have a strong voice across the country through music.

“Our goal is to share what real love is to a generation of youth who are still searching for answers and inspiration,” Meacham added.

New Method’s Grand Rapids stop also is in support of the band’s new album,

Old School, available nationally from Avista/Sony in July.

The concert is free with the purchase of a ticket to the game.

The band has been a national finalist in the NACAS songwriting competition for the song

New Method posted a No. 6 ranking on the myCCM Top 100 for 2007 in CCM Magazine and reached No. 3 on national radio charts with the single “All About The Love.”

For interviews or tour information, contact Doug Meacham, New Method at (614) 620-1157.

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Out Of The Box: Designer Creates Home For The Perfect Little, Black Dress

Wednesday, June 20th, 2007

LittleBlackBox.net Features Elegant, Stylish Offerings By
Veteran, Los Angeles Clothing Designer

LOS ANGELES, CA - Los Angeles-based clothing designer Jerey Ojeah set out to create a place for the one item deemed a simple necessity critical for any woman’s wardrobe: LittleBlackBox.net (www.littleblackbox.net).

The site, launched late last year, allows women in search of the closet staple a simple and easy way to find a little, black dress appropriate for any occasion.

Ojeah is a clothing designer and manufacturer with 20 years experience. With this experience and expertise, she’s crafted a line of custom-made, high-quality dresses that show her love for simplicity, clean lines and classic, timeless fashion.

“Inside the LittleBlackBox.net you’ll find an amazing collection of little, black dresses, shoes, tops, pants, skirts, intimates and accessories; everything within easy grasp needed to complete the perfect look for any woman,” said Ojeah.

An essential piece of clothing, the right black dress is priceless because of their versatility, she said.

“The greatest thing about a little, black dress is that you can dress up or dress down, depending on the occasion, and are always assured the look is perfect every time,” she added. “The little, black dress speaks a universal language. You can travel around the world and slip into your dress and feel right at home, unlike prints or any other design.”

LittleBlackDress.net is quickly becoming the destination of choice for purveyors in need of a black dress. In addition, the Web site carries dresses appropriate for cocktails, lunches, dinners, night clubs, red carpet affairs, receptions, weddings, graduations, even business luncheons.

Additionally, Ojeah’s LittleBlackBox.net features elegant tops, sexy skirts, stylish pants shoes, intimates and accessories.

“It’s every woman’s dream to have that perfect little black dress. It’s so simple, and yet, so sexy,” she said. “Our special dresses make you appear timeless and beautiful. The little, black dress was made popular in the 1920s and has stayed constant in fashion since.”

About LittleBlackBox.net
You can find LittleBlackBox.net merchandise in specialty stores and boutiques, or online at www.littleblackbox.net. For more information and pricing, please call (800) 608-2229 or e-mail info@littleblackbox.net.

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Premium Denim Clothing Company, Pierce Jeans, Attracts Sexy Desperate Housewives’ Eva Longoria and Teri Hatcher to Help Feed Children of the World

Friday, March 23rd, 2007

PRESS RELEASE
For Immediate Release!Contact: Scott Rupp
Pierce Jeans Inc.
719 South Los Angeles, Suite 300
Los Angeles, California 90014

Phone: (813) 300-7151
E-mail: pr@publicityparadise.com
Web: www.PierceJeans.com

Premium Denim Clothing Company, Pierce Jeans, Attracts Sexy Desperate Housewives’ Eva Longoria and Teri Hatcher to Help Feed Children of the World

Denim Line Provides 50 Percent of Profits to Feed and Clothe Desperate Children of the World

Los Angeles – Style, sophistication, celebrity appeal, and social consciousness — all in a pair of jeans, Pierce Jeans. In little more than a year, one of most sophisticated new denim lines has taken command of the clothing industry by providing comfort, quality and innovative style to every woman that pulls on a new pair of Pierce, including the likes of such fashionably innovative celebrity icons as Desperate Housewives’ Eva Longoria and Teri Hatcher.

As featured on People.com, both of these Hollywood trendsetters have called their Pierce Jeans favorites because the jeans make them look great, and they know their comfort comes with a conscious. Unlike other world-class designers, David Hwang, CEO of Pierce Jeans, took the advice of a child; his own son, Pierson, when he established the line that features about 40 pieces, including jeans, Capris, vests, skirts and shorts. Hwang’s son simply and innocently asked his father to design and sell clothing to help children of the world who are “desperate, hungry and unfortunate.”

“That wish inspired me to do more than I may have otherwise,” Hwang said. “It made me realize that we can build a quality, yet fashionable line and contribute to a worthy, worldwide cause. We can help these children who are hungry, unfortunate and in desperate need. We just want them to know that we care. It’s that simple.”

Accepting the task, Pierce Jeans has become famous for style and innovation because 50 percent of the profits made from the sale of each pair of Pierce Jeans goes to help support children the world wide. Making a real difference in fashion, to date Pierce Jeans has financially contributed to Kids of Kilimanjaro, which provides in-school meals for children, and World Vision, a relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice.

Continually committed to this goal, each pair of Pierce Jeans is elegantly marked with a special hand-stitched symbol on the back pocket that represents the area of the world receiving assistance from the company. Brown symbolizes Cambodia, blue is for Mongolia and green represents Africa. Pierce Jeans has the goal of supporting 100,000 children a year.

“Our premium jeans make women feel beautiful, sexy and powerful, but what makes Pierce Jeans special is not the imported fabric or how the jeans accentuates a women’s body but that every women who buys our jeans knows that they are part of a larger movement that is changing the world, one child at a time,” he said. “To me, that’s beautiful and powerful, because caring is very sexy.”

Pierce Jeans are available at retail from $139 to $190 in specialty boutiques nationwide. Pierce Jean’s Los Angeles showroom is at 127 E. 9th Street, Suite 602. To buy a pair and contribute to the cause, please visit www.PierceJeans.com, call (213) 623-1841 or e-mail info@piercejeans.com.

Members of the media may contact David Hwang of Pierce Jeans directly at (213) 623-1841 or by e-mail at david@piercejeans.com for more information or an interview.

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Inbox.com, Leading World-wide E-mail Service Provider Expands Offerings

Monday, March 5th, 2007

For Immediate Release!

Contact: Scott Rupp
Publicityparadise.com
(813) 300-7151
pr@publicityparadise.com

Inbox.com, Leading World-wide E-mail Service Provider Expands Offerings

‘Labels’ Allow For More Efficient, Organized E-mail

Boca Raton, Fla. – Inbox.com, a leading provider of Web mail services, announces a new way to organize e-mails more conveniently, Labels.

Inbox.com’s Labels allow users to distribute e-mails across all Web folders and easily find them with a single click.

Labels provide a completely new way of organizing and categorizing messages in a mailbox where users can assign multiple color coded labels to an e-mail.

For example, people may create a label for work e-mails and one for each person they know. When an e-mail is received from a friend who happens to be a colleague, the receiver of the mail can assign it two labels - one for work e-mail and one for friends.

Also, to save screen space, Inbox.com has added a collapsible and expandable function to e-mail folders and the Labels menu to maximize and minimize each folder.

Inbox.com Philosophy
Inbox.com’s philosophy of development has always been simple: keep real people in mind as the company’s programs and services expand.

Simply, Inbox.com has set about to develop a mail and e-communications network that lets real people express their true personality through communication and shared experiences on the Web; and to allow people a simple, easy, yet comprehensive way to keep track of their lives while sharing their experiences with others.

Be it through photos, music, keeping one’s life together with and organizer and calendar all is accessible from any where in the world.

With the new innovative Labels offering, Inbox.com has helped create a better, more stress-free Web mail experience.

Inbox.com always offers innovative services including e-mail — for quick, easy and smooth communication — a photo module where people can share special memories, emotions and experiences; an organizer; and copious amounts of storage space, which holds a massive amount of music and work documents, in one place.

About Inbox.com:
Since 2005, Inbox.com has been one of the fastest growing Web mail services in the world. The service is free and comes with 5GB storage for music, data, photos and mail files.

Also featured is POP3 access for a favorite e-mail client, customized folders to sort mail, Calendar, Tasks and Notes to help organize the day, and a desktop message that identifies incoming messages.

Inbox.com offers upgrade plans for 30GB storage capacity.

Also, Web mail storage can be used as an Internet hard drive, for backups and can be accessed while on the go. Inbox.com can even be mapped as a new hard drive on a user’s computer. All these powerful functions and more are packaged in a simple user interface.

Features:
·         Free e-mail features 5 GB (available in the U.S., Canada and U.K.; 2 GB elsewhere) of storage and allows for 20 MB attachments.
·         Provides rich text editing, threading and free-form Labels.
·         Allows users to view mail in threads and supports HTML formatting in outgoing messages.
·         Easy to use Contacts lists.
·         All messages are scanned for spam, and the account is backed up daily.
·         E-mail is not examined for advertising purposes so a user’s personal information always remains confidential.
·         E-mail Notifier to tell when someone has received messages and allows previews of incoming messages.
·         Compose and read messages while not on-line by simply downloading them onto a computer.
·         Send e-mails from Inbox.com while using an alternate e-mail address.
·         Organizer helps users keep track of what going on in their lives.
·         5 GB of storage, 30 GB is available.
·         Operates on both PC and Mac platforms; supports mainstream browsers such as Internet Explorer, Firefox and Netscape. Fully supported browsers include MS Internet Explorer for Windows, version 5 and higher, Firefox (any OS), version 1.0 and higher, Netscape, Mozilla, AOL, Camino, and other Gecko-based browsers (any OS)1), Opera, version 8 and higher (any OS)
·         Support team available 24/7.
·         Easy, guided account set up.

About Inbox.com
Inbox.com is one of the fastest growing; industry-leading services and a pioneering Web mail innovators that develop rich interactive experiences focusing on free on-line service, e-mail and search technology and software applications for consumers and business customers.

Inbox.com is a member of Xacti Corporation, founded in 2005, and is a highly profitable holding company with a global mission to create and operate a diversified portfolio of scalable businesses through the innovative use of technology.
More than 300 support personnel are located in India and Pakistan providing around-the-clock service to users.

The mission of Inbox.com is based on invention and non-conventional innovations while staying focused on users. Inbox.com provides professional quality, comfortable and easy-to-use on-line services and products for ordinary consumers, free of charge.
Inbox.com brings “the human dimension” into internet communication supporting users’ communication and experiences in one place to be accessed any time or any where, linking together the personal and business world.

Inbox.com’s corporate headquarters is in Boca Raton, Florida with research and development offices the Czech Republic.

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Press Release: A Great Example

Wednesday, January 17th, 2007

The following release is a great example of how PublicityParadise can serve you and your business. Remember, personal relationships are key. When you call us, that’s the first thing you’ll get!

PRESS RELEASE
For Immediate Consideration, Please!

Business Feature or Brief
Contact: Georgia Hendrickson
(941) 539-5998
NEW BUSINESS RECREATES OLD LIVING SPACES
Island Resident’s Dream Launches Longboat Key-based
Redesign and In-home Decorating Company.

LONGBOAT KEY — An Island resident’s new business, Coastal Home Design, is bringing a new creative force to Longboat Key for people looking to upgrade or makeover their living space.

Created by the Key’s long-time resident, Georgia Hendrickson, Coastal Home Design, as the name implies, specializes in recreating people’s living and working spaces with a tropical flair.

Coastal Home Design brings a new dimension to Hendrickson’s long career in business and design, as well as is fulfilling her life-long dream to start the company.

“Interior design and living space adaptation is exactly what I do. Seeing the before and after is so incredible,” she said of completing a couple jobs recently. “From the simplest job, such as removing wall paper or adding some fresh color to a major whole-home makeover, this work has become a great way to change people’s lives in a small, but noticeable way.”

Specifically, Hendrickson specializes in in-home decorating and shopping services, interior redesign including furniture, window treatments, and accessory rearrangement for the home or office, real estate staging for rental or sale property, home editing and reorganization.

She works with all budgets and projects, no matter the size, plus Coastal Home Designs offers long distance consultations via phone, fax, and e-mail.

“Whether the client wants a beach or tropical feel, modern or a customized package, the details and final project capture the personality and character of the individual and their home,” she said.

Through her work, Hendrickson said the work not only improves a property’s financial value, but also dramatically improves the value of the home based on aesthetic appeal alone.

She continues to be energized by her client’s enthusiastic response to their newly redesigned living spaces; her passion continually fueled by the work.

Hendrickson is licensed, bonded and insured.

For more information or a consultation, call (941) 539-5998, georgiahendrickson@yahoo.com, or visit her Web site at www.coastalhomedesign.net.

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Public Relations and Reporters

Tuesday, December 12th, 2006

As a reporter I always get a kick out of hearing about the secrets of success used by pirates of the public relations world, all the special methods and techniques implemented by these crafty folks to get their press releases published and the story about their clients into the promised land of print or television media.

What stills surprises me the most, speaking as a professional who has worked on both sides of the fence — yes, I have a lot of experience in the land of public relations, too — are the tactics these people use and the promises they make to their clients, offering them the moon and stars if they sign with them.

Let’s face it, press coverage is golden. There’s nothing more valuable than a member of the media taking you and your story and presenting it to thousands of potential clients and customers. The very fact that a reporter takes the time to put your story in print means you are respected, are offering something no one else can and that you are doing something so absolutely right that it can’t be passed up — or at least that’s what the reader of said piece will believe.

Reporters can be a special breed (yes, I’m referring to myself here). We love it when someone comes to us with a great story, with all the ducks in a row, all the facts ready to go. We want the simple answer to a complicated question and we want it now. We want interesting stories about people, communities, businesses, everything and in our hectic lives, want them now, before deadline and we want people who are going to help us find those stories — today. Plus, if someone wants my time for an interview, I want to know they’re prepared to take my time.

And they have to give me respect. I’ll give them that time if they give me their respect. If not, they get a lot less of my attention. It’s pretty well understood in my world that people in public relations use us as their tools, devices in which to help them make more money and bring their clients a respect from the general public. Honestly, though, sometimes people have to come to me more than once before I find the importance of their story and hit me over the head a couple times and establish a relationship with me, and over time, I, as a reporter, will have your back.

But when I’m used as a tool, as is the case far too often, mostly by public relations professionals offering their clients the world, I give them very little of my time, if any, simple as that.

That said, press releases, and public relations professionals who are honest and passionate about you and your business and its story should certainly work with you to try and get you coverage. But, by no means can they guarantee you coverage. It’s impossible. If someone tells you they can, walk away and buy yourself a cup of coffee with the money you saved by not going with them.

Also, press releases and press materials do not have to cost a lot of money to produce. In my opinion, people should not be getting charged $25, $50, $75, $100, $150 an hour or any other grossly over-priced amount to create a press release and send it out for you. Sure, they have the contacts, but they’re not working six or eight hours on your release. It might take an hour to create, perhaps two.

Instead, go with a public relations company that charges a flat fee; a company that’s going to do the same for a lot less, one that’s not going to treat you or the press like tools at their disposal.

Actually, because of everything I’ve already explained here, it’s one of the reasons I created PublicityParadise.com.

We charge a flat fee to write a press release no matter how long it takes to write, another flat fee to distribute the release online and another flat fee to distribute it manually to print, radio and television outlets. Each flat fee is only $50. At a $150 total for all three options, that price is unbeatable anywhere in the country.

Plus, I understand what reporters and members of the media want, what they’re looking for and how to give it to them in their language and I work to build relationships with members of the media in your market so that over time, they will always be receptive to your needs and maybe, they’ll start calling you directly for a news story like I do now with some of my sources.

To learn more, simply click on www.PublicityParadise.com.

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Avoiding Common Traps of Writing Press Releases

Monday, December 11th, 2006

Having worked in public relations and media relations, there are a great number of questions that I’m asked over and over again, which is as it should be. People don’t want to put out a product with their company’s name on it without knowing about the entire process, especially if it’s not in a professional light.

Of course, unfortunate things do happen, and those releases will have to be sent, but being open and professional, while keeping the public up to date brings your company good press and customer attention in the end. No matter what your reason for writing a press release, avoid a couple things to make sure editors will be able to use it.

First, don’t write something that has no inherent news value. Look at it like you are a reporter, like myself, and you need to write a story today. Why write about you and your business? What’s the hook and why is it important to readers?

Stay away from terms like: “out-of-this-world,” “one-of-a-kind,” “terrific,” “never-before-seen”, “unique”, and “wonderful”, to name a few. Those are sales pitches. Instead, ask yourself what’s new at the company, how it could affect the consumer or market, and the need for this information to be brought into the public.

Step away from your company and write a press release objectively and it will increase your chances of having a reporter follow-up with your story and look forward from future press releases you send out.

Once that happens, objectively, you don’t want to make the mistake of writing an unprofessional press release. Again, be a reporter. They are professional writers and expect professional press releases sent to them.

There are five basic sections you want to have covered in any press release you send out. The first is your contact information. You want to give journalists as many avenues to contact you as you can.

The second is the headline. This should be a catchy, although relevant, title that helps grab the reader’s attention.

The third is the lead paragraph. This is where you cover the “who,” “what,” “when,” “where,” and “why” of your story. Most editors cut press releases from the bottom up to fill in empty space; therefore, it is essential to have this information in the lead paragraph.

The forth section is the supporting text paragraph. This is where you provide evidence to support the lead in paragraph.

The fifth section is the company summary paragraph. Using this upside down pyramid structure will help the journalists who read a number of press releases a day to get the pertinent information they need without having to read the entire release.

Now that you’re looking at things objectively and you know the basic design structure you need to have your press release in — the shorter the better. Try to stay close to 400 words. It’s very tough, but it requires you to stay on task with your message in a clear, concise manner. Stick to the basic facts because the average person loses interest after 400 words.

Take your time with it, and have a few people read over it to make sure you stayed objective and avoided writing irrelevant information.

For more detailed information about putting together a release, simply peruse www.publicityparadise.com.

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