Publicity Paradise Blog

You might be asking, what’s the importance of press releases? After all, you advertise your business and spend good money to get the word out about the invaluable services you are providing your customers. You might be thinking that you have no need for press releases or the media; you’re not in the business of making news, but of making money.

Well, you might be surprised to discover that there’s a simple answer to why press releases for your business are so important. Most people never think about it, they are more concerned with creating a successful company, but once they do, and follow through, in just a short period of time — weeks or just a few months — they may begin to see a major change in the way the media, and most importantly, their clients, see them.

Advertising and publicity are two completely separate tools that businesses often confuse with each other. While advertising is used to keep your company, products, and/or services in the mind of the public, publicity that is presented in the form of a news-worthy story is usually viewed in a more trusted and positive light by the general public.

Surprisingly, it’s estimated that 70 percent of “news” comes from sources outside of the traditional media sources. In other words, a good amount of the stories that are being printed in your local paper are coming from people just like yourself who have taken the time to approach the media. Most “news” arrives on a paper’s editorial desk in the form of press releases. These press releases are then picked up, reported on and delivered to the public as “news”.

Surprised? Don’t be. There is a new Web-based service that can help. PublicityParadise.com is in the business of making your life easier while connecting your company directly to the media to help you sell more products and services. PublicityParadise.com works to create long-lasting, personal relationships with people within your company and people in the media, such as reporters, editors and columnists. No only do we craft press releases for your company — which can be nothing more than advertising but with a news hook and makes them more appetizing to the media – but the information we put in the press release is truly newsworthy – something the public would want, need or care to know about. Otherwise, your press release will be filed in the circular (read: trash) file and never reach its intended audience.

To ensure that your press release is newsworthy, you will need to remain objective. This may be difficult since you the one dealing with your own company every day where all developments there are considered important and newsworthy. However, step back and write your press release as if you were a third party, such as PublicityParadise.com, looking in at your organization. Would they find the information you are presenting newsworthy? Is it something that you would want to read about, something that you would care about, something that you could learn from? Why?

But remember, you have to try not to get discouraged if your press release is not picked up immediately, or if it takes several releases and attempts until you finally get the coverage you want. Nobody is perfect, even the professionals at a firm like PublicityParadise.com gets every release turned into a news story and we do this all the time. It may take a lot of persistence to make the news, but sending press releases regularly — monthly or even weekly — will increase the chances of your press release being picked up. And once it is, you’ll begin to see a direct correlation between your press release being picked up by the media and an increase in sales after your story has been printed.

The media, more so than advertisements alone, with help to validate your company, and create a sense of trust between you and the readers of the newspaper. Essentially, since you took the time to have a press release created and sent, you’ve take the first step in creating a profitable, quality and trusted public image.

For more on that, simply click on www.PublicityParadise.com.

New Jersey Healthcare Solutions Moves Headquarters To Durham

Claim Processing, Physician’s Management Company Increases Cash Flow,
Reduces Office Waste

Durham, N.C. – For physicians filing medical claims, the process is an arduous, costly task that’s at the backbone of running any medical practice. For many practices, it’s one of the most costly areas of the business because it’s a complex process prone to mistakes by those uniformed about how to accurately navigate the system.

When bogged down by costly mistakes, doctors spend less time practicing medicine and more time managing their offices trying to increase their cash flow and process claims. It can be a viscous struggle, having to perform a balancing act between financial and medical advisor.
Physician’s cash and claim woes can be easy alleviated, though, by little-known medical professionals such as Marcia Knight, president of New Jersey Healthcare Solutions, a claims processing and physician’s office management company based in Durham, N.C.
Submitting claims can be very confusing, said Knight, a Certified Professional Coder, adding that her company, which she started in New Jersey before relocating to North Carolina, offers 24-hour service for her clients and guarantees they get claims processed in about a quarter of the time than if doctors filed the claim themselves.
“We can get Medicare claims paid in less than 10 to 14 days, as opposed to 60 to 90,” she said. “We have excellent an excellent process in place can process any claim the same day it comes in.”

New Jersey Healthcare Solutions scrubs all claims for errors and covers most medical specialties and will deliver accurate coding for its clients. Each practice is assigned a representative for every service provided and will be available for consultation and to meet with every client for added personal and professional attention for all claims submitted for processing.
Plus, each client receives a complete report that includes a vital summary showing any adverse effects on a client’s cash flow, complimentary billing cost analysis report.
“The process can be extremely overwhelming for individuals not proficient in working with claims and those who do not have all the tools at their disposal like we do,” she said. “Even processing claims for a medium-sized practice can be very confusing.”
Additionally, New Jersey Healthcare Solutions provides full-practice management, patient registration, insurance collections, monthly billing statements and practice management reports, patient billing, correction of billing problems, among others. 
For every service provided, a representative is available for consultation and meets with every client to navigate them through the process of transferring their in-house operations to her company.

“We make recommendations and offer to take over operations. And for physicians losing money, we point out ways to increase their profitability and make their day-to-day operations more efficient,” she said.

Understanding the needs of her clients has helped make New Jersey Healthcare Solutions successful, Knight said, adding that she’s passionate about her work and helping streamline her clients operations and saving the time of everybody involved in the process.

New Jersey Healthcare Solutions is able to submit claims in New Jersey, New York, North Carolina, South Carolina, Virginia and Maryland and plans to expand operations to include more areas in the near future.

“We’re always there. We don’t call in sick or take vacation,” she joked about how accessible she is to her clients. “And we have the key to getting claims paid fast.”

Physicians and/or practice managers are invited to call or submit an online request for information by calling New Jersey Healthcare Solutions. For information or to speak to a representative about how New Jersey Healthcare Solutions can help improve cash flow and office efficiency, call (877) 515-2072, (919) 767-5112 or visit www.njhsol.com.
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As a spokesperson, you represent your company. A press releases is a great way to start, but it can’t connect to a reporter like a person can. If your press release is the lure and the hook, you are the person who needs to reel them in. That said, below is some good advice I heard once:

Always be available, easily reached and prepared to comment. If a reporter takes the time to call, be available to talk to them.

Always know your goal. The ultimate goal of a PR person is to improve your company’s visibility and image.

Find out what a reporter wants and look over his or her previous work to determine if there is any bias or areas they are particularly interested in.

Always be able to summarize what you want to say in one minute or less. If not, it’s too complex.

Be completely interested in what you believe is your message. You must convince yourself before you can convince others.

Know your subject inside and out and have the facts to back it up. Draft a fact sheet to give to the media stating any relevant data, statistics, research findings or evidence with sources.

Never say say anything that you are not completely sure about. If you don’t know the answer, get back to the reporter or refer them to someone who does know.

Be prepared to answer difficult questions.

Avoid jargon and overly technical terminology. Refer to your organization by name, not by pronoun.

Practice what you want to say.

If you have questions or need help, contact us as www.publicityparadise.com.

Advertising and publicity are two completely separate tools that businesses often confuse with each other, which you already know by reading our Web site: www.publicityparadise.com. While advertising is used to keep your company, products and/or services in the mind of the public, publicity that is presented in the form of a newsworthy story (a.k.a. press release) is usually viewed as more trusted and in a positive light by the general public (reader/consumers).

It’s estimated that 70 percent of “news” comes from sources outside of the traditional media sources such as the Associated Press and Reuters. The majority comes to media channels in the form of press releases, search engines and other Web-based outlets.  The press releases, which are an extremely important tool used to keep your business visible, are picked up, reported on and delivered to the public as “news”.

Press releases can be self advertisement. As long as you have hook, of course, something newsworthy and important. But almost anything can be deemed newsworthy; it’s all in how it’s presented. Take it from me, a reporter and writer. I’ve seen all kinds of wonderful stories come down the line and get turned into great pieces though the content wasn’t always the most ground breaking. 

Objectivity is the key to any good release, and can be difficult for yourself to do. You care too much about your products and the bottom line to remain objective. You want to shout from the rooftops and let everyone know how great you are and why they need you. However, step back and write your press release as if you were a third party looking in at your organization. Would people find the information you are presenting in your press release newsworthy? Is it something that you would want to read about? Why?

If it’s too tough to create, which a release can be, call us. It’s what we do everyday for people and companies just like you and for only a fraction of what the other guys charge, hands down.

But in the mean time, don’t get discouraged if your release is not picked up immediately, or if it takes several releases and attempts until you finally get the coverage you want. It may take a lot of persistence to make the news, but sending press releases regularly — monthly or even weekly — will increase your chances of your release being picked up. 

And if your story is published, be sure to ask for reprints for your press kit and to show off to your customers.  After all, it’s good to let every one know exactly what you’ve known since day one, that you’re one of the best at what you do, without a doubt.

www.publicityparadise.com

For just $50 we can pen your press release and according to our research, that’s a drop in the bucket compared to some of the other media relations companies out there.

So what’s the difference? A lot. We provide extremely personalized service, quick turn-around time, charge a small flat fee (rather than an hourly fee), have first-hand knowledge of both the public relations and media worlds, offer search engine optimization with each release, post them to the Web in numerous locations and distribute your marketing materials to tradiitional media sources in whatever market you choose, among other options and custom features you may need.

The other guys charge large fees to write releases — sometimes as much as $500 or more for a 300-word release, and they can’t possibly offer personalized service like we can. We’re a small company that thinks big, just like you. We believe in quality and first-rate service and delivering the very best to our clients without breaking their banks.

For all of $150, we can get your company plastered across the Web, write and distribute a professional release that will be submitted upon your approval to up to 20 media outlets, and you’ll have direct access to us, those running this company with the experience earned in the field, who once navigated this system as you are trying to now.

Plus, clients that sign on and keep us on retainer get added benefits such as free or discounted services, essentially adding another full-time staff member to your team without having to pay a full-time salary to do so; the benefits of retaining our services. Doing so, we will be able to help you produce a complete marketing and media program for you and your company, whatever your needs may be.

So, call. We’d love to hear from you. Your company deserves it.

www.PublicityParadise.com

Let’s call him John, the a hot dog man. He runs a small hot dog stand in Tampa, Florida, the kind that’s usually found in places like New York City. But there he was, on the side of the road, peddling his dogs. His location was great, across the street from the hospital, and he was making a fair living as an alternative to the hospital’s food, but he was not satisfied. He had loftier goals; to own five or six more stands along one of the city’s busiest thoroughfares and he needed help and more customers.

So, he called me asking for my help. As a reporter, it’s a position I’m placed in quite often and helping people makes me feel good about my work. He told me his story, so I jumped at the chance to help him and scurried over to report his story and try one of those “dirty water” dogs, a beautiful American feast. An hour later, I had my story about this small-business man trying to live his dream and support his family with a side of mustard, chips and a bun.

A week later my story about John ran. A simple 500-word report about his life and his life’s dream to peddle the dogs in the Florida sun. It changed his life, people called me asking for directions to his stand, customers told him they loved the article and were grateful for having been able to find a place like his; it reminded many of their former homes up north.

Sales of the dogs increased dramatically, nearly doubling his daily sales in a matter of days. New customers told their friends about him and still weeks later he’s doing better than he ever dreamed. A second stand is only weeks away. By the new year, a third may be in the works; half way to accomplishing what he has always wanted.

His life changed because he made a call to me, a reporter, who helped get his message out to the public, informing people that he existed. His was a simple story; one he wasn’t sure would make for good reading. It did, though, and people were glad to know more about him.

The point of the story: make a call, research putting together a public relations campaign, get the word out about who you are and what you do. Have us write a press release about you or your business. Call me because sometimes the simplest story is the best. Just ask John, the hot dog man.

Power comes from being in the know. Money, fueled growth and public awareness all comes from getting you and your name into the public arena. It’s one of the reasons the press is such a wonderful tool to create exposure for your business, and one of the best reasons creating and developing a long-term public relations campaign, such as the one www.publicityparadise.com can create is so important.

By working with a team of professionals dedicated to getting your business concept to the public, your battle with increasing your awareness is half over. In as little as one hour, the time it takes for us to interview you and begin extracting noteworthy points of interest, you can rest asssured that your name will be on the Web, your company and its mission distributed to thousands of media outlets around the world and the possibility of your story being generated in your specific market more than likely possiblity.

Quite simply, getting your company’s name out there comes with being active in getting the media to know who you are. Persistence pays off, as does patience when dealing with members of this industry, but taking the first step in getting your name out there is the most important. If you don’t, you can almost bet no one will come knocking on your door to highlight your services. Once you do, growth, and profits, will follow.

Give us a chance to create a PR campaign for you now, tomorrow, always. 

I have started several small business myself and I know that the biggest expense is almost always advertising. If you are a small business owner you know that it is very difficult to find an advertising which will work. I am talking about advertising where you invest $100 and you will get at least $150 in profit from sales. That rarely happens and most of the advertising are waste of money. I am sorry to say that, but this is really based on my own experience with ads in magazines and newspapers I tried for my real estate business (www.MillionSaver.com).

So what is working for me? I am getting all my business through our website. How do we get traffic to the website? We do search engine optimization and we also you press releases which help us a lot! How can press release help you with SEO? Each press release will have links going back to your site. You probably know that most of the SEO is based on building back links. Also you will see that people are finding your press releases very easily in search engines. They will also see your press release in Google News.

Sending press releases on regular basis is a great strategy for very inexpensive promotion of your business.

Getting into the top of search engines is not an easy task. It takes a lot of time and work. But there is a fantastic short cut. Write press release, submit it online and you might find that your articles is in the top of search engines within days!

Do you have a new service or announcement? Let us write a press release for you. We will submit it in online submission sites and also to offline media. Our prices start at $50 per writing press release and $50 for submission.

How can you check if it works?
Choose any of the press releases you see on this website. Copy and paste the title of the release in Google search (Yahoo or MSN) and check if you will find the article in the search results.

LAS VEGAS – Ten years ago, John Vanhara’s objective was to start a highly efficient, quality-controlled company dedicated to helping companies across the country and around the world incorporate their businesses in Nevada. Vanhara set out to serve others in their economic ventures and establish a home for them here in order to capitalize their economic pursuits. Since that time, his company, EastBiz.com, Inc., has become a leader in the industry and one of the largest incorporation firms in the state of Nevada.
Vanhara’s business provides incorporation services to all types of companies: public, private, small, large and nonprofit. Prices remain low and include a Nevada State Initial Filing Fee, File Stamped copy of Articles, service fee and procures a buying agent for one year, electronic versions of bylaws, minutes and notifications for free and an e-booklet on reducing state income tax to help protect a business’ assets.

The process of incorporation in all 50 states in one that is quick and efficient. Vanhara’s service allows companies to incorporate in as little as 24 hours. EastBiz.com, Inc. also offers several services including mail forwarding services that makes all packages available to clients daily, weekly, bi-weekly or monthly.

Additionally, there’s the innovative, new product called IncContact. IncContact is designed to notify business owners of important upcoming state filing requirement deadlines. The Web-based program, found at www.IncParadise.com, offers a convenient tracking tool that provides business owners with the assurance that they won’t miss those filing deadlines, which could result in additional fees and penalties.

Users can choose to either file the required documents themselves or have IncParadise file for them by simply clicking a button. IncContact is a free service provided to IncParadise clients.

“For years, EastBiz.com has been providing a broad range of incorporating services to businesses in all fifty states. We are sensitive to the unique needs of individuals struggling with the often cumbersome incorporation process that IncContact can alleviate some of that guesswork while making the process easier,” said Vanhara, president of EastBiz.com, Inc. said. “We are very pleased to provide our clients with yet another way in which to simplify their business filing requirements.”

EastBiz.com, Inc. also is able to offer services for stockholders, directors and officers not living in the state or in the U.S., and helps protect from personal liability for lawful acts of the corporation.

Additionally, the Las Vegas-based incorporating service recently announced the expansion of their Registered Agent Service to include Nebraska, Wyoming and Oklahoma, bringing the number of states served to 38.

The service allows entrepreneurs and business owners the ability to designate an EastBiz.com, Inc. affiliate as their corporation’s Registered Agent for purposes of maintaining a continuous physical presence in the state of incorporation. Registered Agents forward any official documents from the Secretary of State, accept legal service such as notice of litigation and forward it to the company’s owner upon receipt. When required by appropriate state law, the Registered Agent also maintains copies of the Articles of Incorporation, a copy of the corporate bylaws and the stock ledger of the company or a statement that provides the name and address of the actual custodian of the stock ledger.
 

For Vanhara, the service is a natural extension of the full-line of services already provided to their clients. “There’s been a true need for entrepreneurs and business owners who needed to incorporate their company in another state for purposes of conducting business. Our services provide a physical presence and the confidence that State or legal documents will be promptly handled,” Vanhara said.

Vanhara envisions the service as being useful to companies who have difficulty maintaining a physical presence in their state of incorporation, such as businesses that maintain only a post office box, which, in many states, does not qualify as a physical presence. Registered Agent service fee ranges from $89 to $149 per year. Multi-year service discounts also are available.

Additionally, EastBiz.com, Inc. helps businesses obtain a federal tax ID number and helps to conduct business in other states and foreign countries. The company has incorporated businesses worldwide and is a member of the Better Business Bureau. The company also helps others stay organized with products and services designed specially to fit their individual needs.

EastBiz.com, Inc. has been handling incorporations since 1996, which started as a general incorporation service setting up companies in different jurisdictions. Headquartered in Las Vegas, NV, EastBiz.com, Inc. is a leader in the incorporation services industry. The company provides incorporation and support services for businesses in all fifty states and around the world. For additional information, contact John Vanhara at 702-871-8678 or go to www.incparadise.com.